GleeFull SupplementsOh My DotzRain Harvesting
Trusted by Shopify merchants using Axel

Take control of your
Shopify storefront.

Axel handles the storefront changes that need a developer: new sections, redesigns, landing pages, and functionality, turned into reviewable previews without waiting weeks on an agency.

See a landing page move from request to preview
AXELLLumiexpand_more
ChatBoardDashboardHelp
LiveAL
Inbox4 threads
+ New thread
Needs you
ALNeeds youApprove preview: Summer campaign landing page2mmore_horiz
Working
AXWorkingAdd PDP social proof sectionnowmore_horiz
Ready for review
AXPreview readyUpdate collection filter layout14mmore_horiz
AXPreview readyFix mobile cart drawer1hmore_horiz
AXELAL
Inbox
Needs youApprove preview: Summer campaign landing page
WorkingAdd PDP social proof section
Preview readyUpdate collection filter layout
Preview readyFix mobile cart drawer

Trusted by Shopify brands that ship past the agency queue

CocktailzakGutter MeshRain HarvestingOh My DotzGleeFull Supplements

Campaign ready.
Storefront waiting?

Your marketing calendar should not wait on your dev calendar. Launch campaign pages, PDP updates, CRO variants, and merchandising changes while the opportunity still matters.

boltFrom brief to live in days, not sprints. Even after your team clocks out.
calendar_monthMarketing calendarQ3
Aug 12
Summer sale landing pageLive · on time
Aug 26
Back-to-school dropPreview ready
Sep 09
New collection launchBuilding
Sep 20
Loyalty relaunchNext up
Every drop live before the moment, not after it.

Storefront work stops
sitting in the queue.

The same work, on a different clock. A faster path from request to a reviewed preview, so campaigns, PDP improvements, fixes, and CRO ideas do not wait weeks for a slot.

The agency queueWith Axel
Mobile cart fix
2–3 weeks in the queue
check
Same day
New PDP section
1–2 weeks
check
Hours
Campaign landing page
3–4 weeks
check
A day or two

Your dev clocked out.
The fix doesn't have to wait.

Take the wheel of your own storefront. When something breaks after hours, you do not sit on it until someone is back online. You handle it yourself, with safeguards.

The old way
MC
Maya Chen · Developer5:01 PM
Clocking out for the day. Have a nice evening.
AL
You5:32 PM
Urgent: add to cart is broken on the new landing page. Are you there?
No reply…send
With Axel
AL
You5:33 PM
Add to cart is broken on /pages/summer-drop.
checkIssue understood
checkFix plan approved
checkPatch executed
checkQA checked
checkShipped to production
check_circleFix shipped6:18 PM
visibilityPreview firstverifiedAutomatic QAhistoryOne-click revert

More store updates
can move at once.

Axel helps your team move multiple qualified storefront requests toward preview and QA at the same time, instead of waiting for every small change to reach the top of the queue.

Requested2
CRO
Refresh campaign banner
Fix
Update collection filter layout
Building1
Section
Add PDP social proof section
Building
Preview ready1
CRO
Test sticky add-to-cart
Approved1
Fix
Fix mobile cart drawer
verifiedQA passed
Shopify-Native

Not a page builder.
Not generic AI slop.

Axel works from your existing Shopify theme, brand patterns, and storefront structure, so every update feels native to your store, not bolted on.

storefrontWorks with the storefront you already haveexpand_more
Axel reads your existing theme and reuses your own sections and styles, so changes fit the store you already have instead of something you would need to redo.
design_servicesBuilds the right way, from your Figmaexpand_more
Hand Axel a Figma design and it matches it using the patterns already in your store, not a pile of disconnected styles bolted on top that someone has to clean up later.
schoolBuilt by Shopify specialistsexpand_more
A decade of real Shopify agency experience is built into every task: how stores are structured, what makes pages convert, and where storefronts usually break. Not a general-purpose AI guessing its way through your store.
groupSits alongside your team and multiplies itexpand_more
Keep your developer and agency for the big builds, architecture, and strategy. Axel takes the repeatable storefront work off their plate, so more ships without more headcount.
Built by Shopify specialistsPowered by Claude

Not another code generator.
A Shopify development engine.

Your CRO roadmap has 47 items. Your agency can ship 3 this month.

Your mobile add-to-cart has been broken for 11 days.

Your A/B test variants are waiting on dev capacity that doesn't exist.

Generic AI tools generate code.
Axel ships production-ready Shopify.

Page builders inject their own code. Generic AI generates disconnected files. Axel reads your existing sections, reuses your patterns, and builds pages the way your developer would. Infinite time and zero context fatigue.

Why Not Just…

How Axel compares to
what you're doing now.

Your AgencyOffshore TeamCursor / Claude CodeAxel
Simple store fixOften waits for a slotDays, plus QA back-and-forthDepends on your developerMoves to preview with QA
New PDP or landing page sectionUsually waits for a sprint slotDays, plus managementGeneric code, no store contextReviewed preview, matched to your store
Campaign page updateBrief, then wait for the queueSlow turnaround under deadlineDeveloper drives every stepFrom request to preview, fast
Mobile QAManual, inconsistentManual, inconsistentNot built inAutomatic, on desktop and mobile
Preview before launchDepends on the teamDepends on the teamNo preview flowAlways, before anything goes live
Who drives the workThe agency, on their scheduleYou manage the teamYour developerYour team approves each step
Best use caseStrategy and complex buildsLow-context executionDeveloper productivityStorefront updates your team needs shipped

Less than one agency invoice.
And a team behind every plan.

You are not just buying software. You are buying a team that helps you set it up, stands behind every change, and grows with you. Monthly billing, no lock-in.

Solo
Run it yourself.
$499/mo USD
$399/mo billed annually
The Axel engine for one store.
  • check1 store · 1 repo
  • checkAround 40 store updates a month
  • checkTask threads, live preview, and automatic QA
  • checkApprove every change before it goes live
  • checkSelf-serve setup
support_agentEmail support
Set it up yourself, reach us by email when you need a hand.
Most popular
Standard
We get you set up.
$1,499/mo USD
$1,199/mo billed annually
Everything in Solo, plus:
  • checkMultiple stores and repos
  • checkFair usage, nothing to track
  • checkThe CRO intelligence layer: your store-aware companion
  • checkGuided onboarding and setup
support_agentChat support · 2-hour response
Guided onboarding plus a monthly success check-in.
Pro
White-glove setup and support.
$2,999/mo USD
$2,399/mo billed annually
Everything in Standard, plus:
  • checkUnlimited stores and repos
  • checkWhite-glove onboarding: we set up your repo, store patterns, and first builds
  • checkTeam training until your team is confident
support_agentPriority support · dedicated contact
A dedicated success contact and priority response. Your team drives the day-to-day builds.
verified_userFirst-month guarantee. If Axel is not right for you in your first month, email us for a refund of your plan, less usage. T&Cs apply.
Enterprise
Unlimited stores, custom integrations (headless, Sanity, Supabase), security review, SLA guarantees, and a dedicated customer success team.
Let's talk →
Managed Services
For the tasks that really need a developer to lead. Our team can audit, monitor, and run the heavier builds alongside you, billed separately.
Ask about it →
Monthly billing · no lock-in · unlimited users on every plan · 20% off when billed annually

What Shopify teams say

Early feedback from operators who need more storefront execution without adding another agency queue.

✦Built for Shopify teams

“Axel has been a real unlock for how our team works on Shopify. It removes the back-and-forth of the traditional agency loop and gets us to answers and shipped changes much faster than we’re used to.”

CF
Cristian F.
GleeFull Supplements
AXEL
Coming SoonV2

From shipping tasks to
closed-loop CRO.

Axel V2 connects to your analytics, spots conversion gaps, proposes experiments, builds the changes, runs A/B tests, and feeds the results into the next hypothesis. A Shopify growth system that compounds, not just a coding tool.

Active Starter and Pro clients get first access when V2 launches.
FAQ

Common
questions.

Is this for small Shopify stores?expand_more
Axel is best for established Shopify brands with a steady stream of storefront work: campaign pages, PDP updates, CRO tests, merchandising changes, and fixes. Smaller stores can use it too, but it pays off most when you have a real backlog that keeps sitting in the queue.
What kinds of store updates are a good fit?expand_more
The work that normally needs a developer: new sections, redesigns, landing pages, campaign pages, PDP improvements, CRO variants, merchandising changes, and mobile fixes. Bigger projects are broken into clear, reviewable pieces. Day-to-day content edits you already handle in the theme editor stay with you.
What happens before a change goes live?expand_more
Axel prepares a live preview, checks it on desktop and mobile, and runs QA against your design. Your team sees the preview and a clear approval step, and nothing reaches your live store until you sign off. If you ever change your mind, a change is easy to roll back.
Will this create messy store changes?expand_more
No. Axel reuses your existing theme, sections, and brand patterns rather than bolting on disconnected code, and it shows a full preview before launch. Changes look like they belong in your store, not like something you will have to clean up later.
Can Axel work with our custom theme?expand_more
Yes. Axel is built for custom Shopify storefronts. It learns how your store is built and works within it, from PDPs and landing pages to campaign sections and mobile fixes, so updates fit your theme instead of fighting it.
Do we still need our developer or agency?expand_more
Yes, for the work that needs them: complex builds, architecture, and strategy. Axel takes the repeatable storefront updates off their plate so your specialists focus on higher-value work. Most teams find the relationship improves once the small stuff stops clogging the queue.
How is this different from Cursor or Claude Code?expand_more
Cursor and Claude Code are general-purpose developer tools that need a developer driving every session. Axel is a Shopify workspace built for your team: it already knows your store, previews and QA-checks every change on desktop and mobile, and gives you a clear approval step, without anyone hand-holding it through the work.

Your storefront should move
as fast as your ideas.

Bring a real Shopify storefront update from your backlog. We will show how Axel turns it into a reviewed preview, with QA before launch.

Best fit for established Shopify brands with an active backlog of campaign, PDP, CRO, and theme updates.