Your Shopify agency retainer,
replaced.

The development engine built for Shopify. 10× faster than your agency, a fraction of the cost — not another generic AI coder.

Watch Axel scope, ship, and preview a Shopify landing page
90-Day Weight Loss Challenge PageSCOPING
0:00
A
Build the 90-Day Weight Loss Challenge page from this Figma design.
figma.com/design/…/node-id=4409-374
History
Your history will appear here
Every plan, build, and QA run shows up here — newest first — with file changes and a link to the commit.
1Approve plan→2Axel builds→3Review→4Ship

Trusted by brands shipping at scale

CocktailzakOh My DotzGleeFull SupplementsRain HarvestingGutter Mesh

Not another code generator.
A Shopify development engine.

Your CRO roadmap has 47 items. Your agency can ship 3 this month.

Your mobile add-to-cart has been broken for 11 days.

Your A/B test variants are waiting on dev capacity that doesn't exist.

Generic AI tools generate code.
Axel ships production-ready Shopify.

Page builders inject their own code. Generic AI generates disconnected files. Axel reads your existing sections, reuses your patterns, and builds pages the way your developer would. Infinite time and zero context fatigue.

The Numbers

What used to take days
takes minutes.

Real tasks. Real times. Every number below is from production runs on live Shopify codebases. Bigger jobs get split into reviewable turns so you always stay in control.

Cart Drawer Bug Fix
15 min
$0.47
Your agency: $800 · 2-5 days
Your offshore team: $150 · 1-3 days
New Liquid Section
45 min
$2.80
Your agency: $2,400 · 1 week
Your dev: 1-2 days
Full Landing Page (5-turn build)
~2 hours
$5.60
Your agency: $3,000+ · 3-5 days
Your dev: 3-5 days
How it works

Describe what you need.
Ship when you're ready.

No sprint planning. No ticket grooming. Describe what you want built, approve the plan, and watch it ship to a live preview of your store — all before your developer merges.

New Task
Task Title
Build the 90-day challenge page from Figma
Description
Full landing page build from this Figma. Reuse existing sections where possible, keep mobile parity, match our token system…
📁 shopify-theme/
📁 assets/
📁 sections/
📁 snippets/
📄 agents.md
📁 .engine/
📄 standards.md
📄 patterns.md
# Your Coding Standards ## CSS: BEM naming .section-hero__title {} .section-hero__title--large {} ## Colors: Your tokens only --color-primary: {{ brand }}; --color-bg: {{ surface }};
main
feat/pdp-hero-redesign
⊕PR #47 opened
Rebuild PDP hero section per Figma spec
✓Build passed
✓Preview deployed→ preview-47.myshopify.com
sections/main-product.liquid
- padding-bottom: 0;
+ padding-bottom: 24px;
- z-index: 1;
+ z-index: 10;
JD
Your Dev · just now
Mobile padding should be 16px not 24px - match the collection page
AI
Axel Engine
Updated. Pushed commit a3f91c2, padding set to 16px on mobile breakpoints. Matches collection-page.liquid.
01

Describe the task.
Plain English.

“Build the 90-day challenge page from this Figma.” “Fix the cart drawer z-index on mobile.” “Add a countdown timer to the collection banner.” Paste a Figma link if you have one.

No brief template. No sprint ceremony. No Jira ticket lifecycle.

02

Axel scopes
the work.

Axel reads your theme, proposes exactly which files it will touch, and estimates the cost and time up-front. Big jobs get split into reviewable turns so you stay in control of every step.

Axel learns your patterns, your naming, your components. Output looks like your senior dev wrote it — not generic Shopify code.

03

Approve & watch
it build.

Click approve. Axel executes the turn, deploys to a live Shopify preview theme, and checks the result visually against your Figma design. Every change lives in a branch — nothing touches your production store.

You see exactly what was built, on your own store, within minutes.

04

Review.
Ship when ready.

Need a tweak? “Make the numbers bigger on mobile.” Axel scopes the revision, rebuilds, re-previews. When it's right, your developer reviews the PR and merges. No waiting until Monday.

Your developer shifts from writing Liquid sections to approving them. That's the multiplier.

Straight Talk

You're thinking it.
Let's address it.

"AI code is generic slop."
Generic tools write generic code. Axel reads every file in your repo: your Liquid templates, your CSS patterns, your component structure, before writing a single line. The output follows your BEM naming, your color tokens, your section schema conventions. It looks like your senior dev wrote it on a good day.
"I'll lose control of my codebase."
Nothing touches your live theme. Ever. Every change lives in a branch. Every branch gets a PR with a live preview. Your developer reviews, requests changes, and merges when satisfied. Same Git workflow you already use. Axel has zero access to production.
"It can't handle our custom theme."
Axel is built specifically for custom, complex Shopify themes—the ones Sidekick can't touch. Headless stacks with Sanity and Hydrogen. Custom Liquid architectures with 200+ snippets. If your dev can work on it, the engine can too. agents.md teaches it your specific patterns.
"We still need our agency / dev."
Yes, and that's the point. Axel isn't a replacement. It's a force multiplier. It handles the 60–70% that's well-defined: bug fixes, new sections, schema updates, CRO experiments. Your dev or agency focuses on architecture, complex integrations, and creative direction—the work that justifies their rate. One developer reviewing Axel's output ships more than three developers writing from scratch.
Shopify-Native

Built for
Shopify. Period.

Not a generic coding tool with a Shopify plugin. Every feature is designed for theme development.

memoryKnows your store inside outexpand_more
Axel reads your existing theme and learns your patterns. It reuses your own sections, follows your style, and builds work that looks like your senior developer wrote it — not generic Shopify code you'd have to rewrite.
verifiedEvery change visually verifiedexpand_more
Before anything reaches your developer, Axel compares the work against your Figma design — checking spacing, colours, hierarchy. It catches and fixes visual issues automatically, so your review time drops from hours to minutes.
schoolBuilt by Shopify specialistsexpand_more
A decade of real Shopify agency experience — Liquid, sections, theme settings, performance, conversion patterns — is built into every task Axel runs. Not a general-purpose AI guessing its way through your store.
visibilitySee every change live, before anything shipsexpand_more
Every build deploys to a live Shopify preview theme automatically. You click a link and see it running on your own store — not code on a screen. Nothing touches production until your developer approves.
Countdown Timer · Black Friday CollectionOPEN
The Workflow

One task.
One thread.

Every task lives in its own thread. Describe what you need, approve the plan, see it built, request a tweak, approve again — and ship when you're ready. No tickets. No hand-offs. No agency queue.

You keep control of every step. Axel keeps the work moving.

Scale

Your entire backlog.
In parallel.

The engine doesn't work in a queue. Five cart drawer fixes, three PDP experiments, two new Liquid sections, running simultaneously. Five PRs before lunch. All following your coding standards.

Bug
Fix cart drawer z-index on mobile
PR Ready
CRO
A/B test: sticky add-to-cart
Writing Liquid…
Section
New FAQ accordion section
Reading standards…
Bug
Collection filter dropdown overlap
Analyzing repo…
CRO
PDP social proof banner
Starting…
Pricing

Less than one
agency invoice per month.

Your agency charges $800 for a single cart drawer fix. This is your entire month of Shopify development — monthly billing, no lock-in, 20% off when billed annually.

Starter
Ship the backlog.
$1,499/mo USD
$1,199/mo billed annually · save $3,600/yr
  • check2 repositories included
  • check40M effective tokens / month (~40 sections or 8+ full pages)
  • checkTask threads + multi-turn scoping
  • checkLive Shopify preview deployments
  • checkShopify theme-check validation on every commit
  • checkProduction-grade PR workflow
  • checkUnlimited users · unlimited concurrent tasks
  • checkEmail support
Add-ons
Extra repos: $399/mo each
Extra tokens: $249 per 5M
Most Popular
Pro
Ship at scale, with visual fidelity.
$2,999/mo USD
$2,399/mo billed annually · save $7,200/yr
  • verified5 repositories included
  • verified150M effective tokens / month (~150 sections or 30+ full pages)
  • verifiedEverything in Starter, plus:
  • verifiedAutomated Visual QA — every build checked against your Figma
  • verifiedProject memory — Axel learns your store, compounds every run
  • verifiedDesign-to-code handoff (Figma + Claude Design)
  • verified3 reviewer seats
  • verifiedPriority support (24h) + monthly success call
Add-ons
Extra repos: $299/mo each
Extra tokens: $249 per 5M
Enterprise
Unlimited repos, custom token volumes, custom integrations (headless, Sanity, Supabase), SLA guarantees, dedicated Customer Success. Let's talk →
Managed Services
Need hands-on help? Our team works alongside Axel: strategy, complex builds, QA oversight, sprint planning.
From $2,400/month.
Monthly billing · no lock-in · unlimited users on every plan · 20% off when billed annually
Why Not Just…

How Axel compares to
what you're doing now.

Your AgencyOffshore TeamCursor / Claude CodeAxel
Cart drawer bug fix$800 · 2–5 days$150 · 1–3 daysDev's full session$0.47 · ~15 min
New Liquid section$2,400 · 1 week$600 · 2–4 daysGeneric code, no Shopify context$2.80 · 45 min
Full landing page build$3,000+ · 3–5 days$1,000+ · 3–5 daysNo design-to-production flow$5.60 · ~2 hours (5-turn scoped build)
Knows your codebasePartiallySlowlyNo Shopify specialisationReads every file, remembers your patterns
Visual QA against FigmaManual, inconsistentManual, inconsistentNot built-inAutomatic on every build
WorkflowBrief → wait → reviewBrief → manage → QADev drives every sessionScope → approve → preview → ship
Monthly cost$8k–$15k$5k–$10k + mgmt$20–$40/seat$1,499–$2,999
Coming SoonV2

From shipping tasks to
closed-loop CRO.

Axel V2 connects to your analytics, spots conversion gaps, proposes experiments, builds the changes, runs A/B tests, and feeds the results into the next hypothesis. A Shopify growth system that compounds — not just a coding tool.

Active Starter and Pro clients get first access when V2 launches.
FAQ

Common
questions.

What if Axel builds something wrong?expand_more
Nothing ships without your developer's approval. Every task runs as a thread — you approve the plan before it executes, see the result on a live preview, and can request revisions before anything reaches a PR. Axel also runs Visual QA against your Figma design and re-checks itself before handing work to your dev. Your developer is the final sign-off on every merge.
Do we need a developer to use Axel?expand_more
Yes, someone needs to review and merge PRs. That said, Axel handles the 60–70% of work that's well-defined: bug fixes, new Liquid sections, schema updates, A/B test variants, landing page builds. Your developer shifts from writing Liquid to approving it. That's the multiplier. If you want fully hands-off, ask about our Managed Services.
What's the difference between Axel and Cursor or Claude Code?expand_more
Cursor and Claude Code are general-purpose developer tools — they need a developer sitting there, driving every session, writing prompts, handling edge cases, checking output. Axel is a full Shopify workspace: each task is a thread with scoped turns, live preview deployments, automated Visual QA against your Figma, and a proper PR workflow. Cursor is a bicycle for your developer. Axel is the self-driving car, specifically tuned for Shopify.
What about our existing agency?expand_more
Keep them for what they're best at: architecture, complex app integrations, strategic direction. Axel handles the backlog: cart drawer bugs, section tweaks, A/B test variants, schema updates, landing page builds — the work that otherwise sits in the queue for weeks. Your agency focuses on the work that actually requires their expertise. Most clients see their agency relationship improve because the low-value work stops clogging the pipeline.
How long does onboarding take?expand_more
Under an hour. Connect your GitHub repo, Axel reads your codebase (Liquid templates, CSS patterns, component structure), and you're ready to create your first task. No migration, no setup project, no long onboarding calls. Most clients run their first bug fix within 30 minutes of sign-up.
What are tokens, exactly?expand_more
Tokens are Axel usage credits, cost-normalised across models. Starter (40M) gives you roughly 40 sections, or 8+ full landing page builds per month. Pro (150M) gives you 150+ sections or 30+ full page builds — effectively unlimited for most teams. You see the cost of every run up-front before approving, and aggregated usage in Settings. No surprise bills.
Can it handle our custom / headless Shopify theme?expand_more
Yes. Axel is built for complex, custom themes — headless stacks with Hydrogen and Sanity, custom Liquid architectures with 200+ snippets, bespoke component systems. An agents.md config file teaches Axel your specific patterns, naming conventions, and component structure. During onboarding, we help you set it up for optimal results.
Is there a minimum commitment?expand_more
No. Starter and Pro bill monthly, no lock-in, cancel anytime. You can save 20% by billing annually if you prefer — same features, same quota, paid once a year. We do recommend starting with a 2-week trial on a real task from your backlog so you can see the output before committing.

Stop leaving
conversions on the table.

Every day your CRO backlog sits untouched is revenue you're not capturing. Every bug fix waiting in the agency queue is a customer you're losing.

Book a 15-minute call. We'll run Axel on your actual Shopify codebase—a real bug fix or section build from your backlog—so you can see the output before you commit.